Grohe

Virtual Reality Cave

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Showcasing shower systems in a retail environment by introducing an innovative VR Cave Simulation, providing customers with a first hand, interactive experience. This breakthrough solution revolutionized the way customers could explore and understand shower systems.

Challenge

Grohe faced the challenge of allowing customers to experience shower systems in a tangible way, leading to the development of a solution that went beyond traditional methods. 

Concept

The concept involved creating a VR Cave Simulation with 3D glasses and a 4-sided projection, mimicking a real bathroom setting. Users could choose a shower system, control the water dispersion pattern with handheld joysticks, and adjust settings with a remote control, providing a comprehensive and customizable virtual experience.

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Solution​

The concept involved creating a VR Cave Simulation with 3D glasses and a 4-sided projection, mimicking a real bathroom setting. Users could choose a shower system, control the water dispersion pattern with handheld joysticks, and adjust settings with a remote control, providing a comprehensive and customizable virtual experience. 

Result

Grohe’s VR Cave Simulation garnered immense praise, offering customers an unparalleled and immersive experience with their shower systems. The innovative solution not only addressed the challenge of showcasing intangible products but also positioned Grohe as a pioneer in utilizing virtual reality for product engagement.

Client
Grohe

Date

Location
Singapore

Services
Virtual Reality (VR) Experience Design and Simulation Technology 

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