A space to experience what is possible, validate what works, and build with confidence.
The ImmersionX Studio at our Mumbai office is where research, design, technology, and engineering come together to test, refine, and bring immersive experiences to life before they reach your site. It is a space where ideas are explored, prototypes are built, and solutions are validated before being deployed at scale.
The Studio offers a hands-on environment to see, sense, feel, and interact with a range of technology solutions, from holograms, AR/VR, and touch-enabled experiences to object-recognition displays, large-format LED environments, sensor-based interactions, and immersive simulations. With showcases spanning multiple industries, the Studio provides a practical view of how different technologies can be combined to address specific communication, engagement, training, and operational requirements.
Here, we conceptualise, prototype, demonstrate, test, and calibrate experiential and immersive environments using our capabilities in UX/UI design, application development, AI, data analytics, simulations, and interactive technologies. This integrated approach allows us to develop solutions around the specific requirements of each client, application, and industry.
The Studio is also where clients and partners can get involved early in the process. Rather than approving concepts on paper, you can experience the proposed solution firsthand, walk through the experience, test the interactions, explore different technologies, and understand how the system will perform in a real-world environment before committing to a full-scale deployment.
BeamBoxx is ImmersionX’s holographic display system for live communication, product storytelling, presentations, and events. It combines high-resolution 4K holographic visuals, interactive touch, motion sensing, and live-streaming capabilities to create engaging, life-size experiences.
BeamBoxx can bring products, people, and 3D content to life in a range of applications, from product showcases and brand activations to interactive exhibitions, retail, training, and live events. Its live-streaming capabilities also allow speakers and guests to appear remotely as life-size holographic visuals, bringing real-time communication to audiences in another location.
The system is designed to be easy to relocate, with a mobile, plug-and-play setup that can be deployed across different locations and events. CMS integration also makes it easier to manage and update content.
At the Studio, you can see BeamBoxx running live and experience its holographic visuals and interactive capabilities firsthand, so you can assess its impact before deciding how it fits into your next project.
Fuze is the content management and control platform that keeps every screen, sensor, and interactive exhibit in an Experience Centre working as one coordinated system, instead of a dozen disconnected devices.
From a single cloud-based dashboard, your team can manage displays, interactive screens, and exhibits across one site or many, schedule content and events in advance, and monitor device health without being physically on-site. For organizations running Experience Centres across multiple cities or countries, Fuze centralizes control that would otherwise require a local team at every location. Data security is built into the platform from the ground up, so content and access stay protected as the system scales.
At the studio, you can log into a live Fuze dashboard and see exactly how content, scheduling, and multi-site management work in practice before it runs your Experience Centre.
MultiTaction is the interactive hardware behind ImmersionX’s multi-touch experiences, including video walls, tables, curved displays, and angled installations. Its flexible configurations can be tailored to your space and the story you want to tell, supporting immersive experiences across industries, use cases, and subjects.
The latest model, Decca, runs on next-generation ClearSight touch technology, recognising unlimited simultaneous touches from fingers, pens, and Codice 2D markers. MultiTaction’s object-recognition capabilities can identify physical objects placed on the display and connect them to digital content or applications, creating a more intuitive link between the physical and digital worlds.
At the Studio, MultiTaction is configured to replicate your intended setup, giving you the opportunity to test it firsthand and see how multiple people can interact with the display simultaneously. This lets you evaluate how it fits your space and experience before committing to deployment.
