Turning a Complex Portfolio into a Connected Customer Experience
Tata Communications envisioned an Experience Centre to bring its diverse portfolio and global capabilities to life. ImmersionX led the experience, spatial and interaction design, AV strategy, and technology integration, creating a connected visitor journey across multiple zones.
The experience opens with TCIL’s global legacy and presence, brought to life through immersive projection mapping. Industry-focused zones then showcase their solutions through object recognition, interactive digital content, and phygital experiences, including a sliding interactive display that allows visitors to explore products and services in an engaging, tactile way.
At the core of the Experience Centre is FUZE, ImmersionX's proprietary content management platform, which syncs and controls content across every screen, projection, and interactive touchpoint from a single backend, eliminating the need to manually update each zone individually.
Layered on top is a dedicated host application, used by the on-ground TCIL team on a tablet to tailor the visitor journey in real time, surfacing industry-specific content, case studies, and solutions based on who's in the room, whether it's a telecom client, an enterprise buyer, or a government delegation.
