Turning innovation into experience.
Tata Communications envisioned an Experience Centre to bring its diverse portfolio and global capabilities to life. ImmersionX led the experience, spatial and interaction design, AV strategy, and technology integration, creating a connected visitor journey across multiple zones.
The experience opens with TCIL’s global legacy and presence, brought to life through immersive projection mapping. Industry-focused zones then showcase their solutions through object recognition, interactive digital content, and phygital experiences, including a sliding interactive display that allows visitors to explore products and services in an engaging, tactile way.
Connecting the entire Experience Centre is ImmersionX's FUZE CMS, providing centralized control over content across the various digital touchpoints. A dedicated host application allows the team to manage the experience and dynamically change content based on the profile, interests, and requirements of each visitor. The result is a flexible Experience Centre that brings together Tata Communications' legacy, global presence, products, services, and technology into one connected narrative while giving the brand the ability to personalize and continuously evolve the visitor experience.
