Immersive storytelling and personalized visitor journeys showcasing HCL’s people, innovation, and global impact.
Located at HCL Technologies’ global headquarters in Noida, the HCL Experience Centre was designed as more than a corporate showcase. It created an immersive environment where clients, partners, investors, government leaders, and industry stakeholders could experience HCL’s legacy, people, innovation, and future vision.
Working alongside Platform Design (London), ImmersionX translated this vision into an interactive Experience Centre that brought over four decades of HCL’s journey to life.
The Experience Centre was designed to:
ImmersionX designed and delivered an immersive visitor journey where architecture, technology, and storytelling came together to showcase HCL’s people, culture, and global impact.
The Experience Centre featured:
Immersive Entrance Tunnel
A contemporary welcome inspired by Indian Mehndi patterns, brought to life through projection and LED surfacing that reacts to visitors.
Employee Digital Art Installation
A living digital artwork representing 100,000+ employees, with portraits revealed through visitor interaction.
Industry & Innovation Zones
Touch-enabled large-format displays let visitors self-navigate through HCL's capabilities, client success stories, and technology leadership by sector.
Interactive Storytelling
Synchronized multi-screen video and motion graphics turn complex digital transformation stories into a cinematic, non-linear format visitors explore freely.
Curated Art Gallery
Reflecting HCL’s creativity, innovation, and cultural values.
Every zone in the Experience Centre is connected through FUZE, ImmersionX's proprietary CMS, which lets HCL's team configure and switch entire visitor journeys from a single control point, selecting an audience profile (e.g., government delegation, enterprise client, investor) and having every screen, from the entrance tunnel to the innovation zones, automatically adapt its content and sequencing to match.
The HCL Experience Centre has become a key executive engagement platform, welcoming clients, partners, government representatives, and global leaders throughout the year.
Its flexible content management system supports multiple visits each day while delivering personalized experiences tailored to each audience.
More than an Experience Centre, it serves as a strategic communication platform connecting HCL’s people, innovation, customer success, and future vision.
By combining immersive storytelling, interactive technology, digital art, and personalized content, ImmersionX created a scalable experience that strengthens HCL’s global brand and redefines stakeholder engagement.
