AR, digital twins, and 3D visualization scaled for enterprise experiences.
Accenture wanted to modernize its energy, mobility, and IoT showcases by transforming a physical miniature city model into a portable, scalable digital experience.
The solution aimed to:
ImmersionX developed an enterprise AR platform that transformed a physical miniature city into an interactive digital twin.
Using a tablet, visitors explored 3D visualizations, workflows, data flows, and business scenarios across eight smart city use cases, including EV charging, command centres, real estate, mobility, utilities, retail, loyalty, and driver safety.
The experience also made complex IoT ecosystems easier to understand through immersive, interactive visualization.
The platform could operate with or without the physical model, using AR markers to augment the miniature city or deploy the full digital environment on any flat surface.
This enabled portable demonstrations across meeting rooms, innovation hubs, conferences, and client locations; transforming a traditional physical showcase into a scalable, immersive enterprise experience.
