A hands-on exploration of performance, design, and engineering.
Audi wanted to showcase the power, precision, and engineering excellence of the R8 V10 Plus supercar through an Unconference event at the iconic Jaigarh Fort.
A vehicle defined by performance and innovation required an experience that went beyond conventional product presentations. Traditional show-and-tell methods could communicate specifications, but they could not fully capture the engineering, craftsmanship, and technology behind the vehicle.
The objective was to create an interactive experience that enabled audiences to:
ImmersionX created an interactive automotive storytelling installation powered by advanced multitouch technology using the MultiTaction platform.
At the centre of the experience was an interactive table that transformed product exploration into a hands-on digital journey. Through QR-based triggers and dynamic 3D visualizations, visitors could explore the Audi R8 V10 Plus in exceptional detail.
The experience enabled attendees to discover:
Instead of static information, visitors interacted with layered digital content to explore components, systems, and the engineering behind the vehicle.
The installation became a key attraction at the Unconference, engaging visitors through interactive digital storytelling around the Audi R8 V10 Plus.
By replacing traditional product communication with hands-on exploration, the experience helped visitors understand the vehicle’s design, engineering, and performance.
Combining multitouch technology, interactive surfaces, and 3D storytelling, ImmersionX transformed automotive communication into an engaging brand experience.
