Immersive displays showcasing Motherson Sumi’s global evolution, technological advancements, and manufacturing prowess.
Motherson Sumi Infotech and Designs Ltd. (MIND) envisioned a flagship Experience Centre at its Greater Noida headquarters to showcase its global operations, technological leadership, and decades of innovation through an engaging visitor journey.
ImmersionX designed the visitor experience centre, developing the walkthrough journey across spatial planning, storytelling, content strategy, interactive concepts, and digital experiences.
The experience was designed to help customers, partners, investors, and government delegations explore MIND’s legacy, capabilities, global presence, and future vision through a cohesive and immersive journey.
ImmersionX created a spatial and digital environment that connected MIND’s corporate story, technology, and global operations.
At the centre was the Digital Tree of Innovation, a large-scale interactive installation highlighting MIND’s growth and its long-standing partnership with Suzuki since 1982.
The experience included:
Every touchpoint simplified complex business narratives while encouraging meaningful engagement through immersive visual and interactive experiences.
The Experience Centre was designed to support executive briefings, customer meetings, investor presentations, and partner interactions.
Rather than functioning solely as a corporate showcase, it provided MIND with a flexible platform for communicating its capabilities and adapting its narrative to different stakeholder audiences.
By combining spatial design, interactive technology, data visualisation, and digital storytelling, ImmersionX created an environment that connects MIND’s heritage, technology, global operations, and future vision.
