Accenture
Experience Centre
ImmersionX collaborated with Accenture to develop tailored experiential solutions for financial challenges, leveraging extensive market research to shape innovative concepts.
Challenge
Crafting experiential solutions that effectively communicate complex financial concepts in a user-friendly manner, utilizing interactive technology to engage visitors.
Concept
ImmersionX’s solution involved three innovative concepts: 1) Cycle Simulation to illustrate the financial journey, 2) AI Hologram for answering finance queries, and 3) EAAS demonstration using MultiTaction for simplifying complex concepts.
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Solution
By combining interactive elements like physical control with a cycle simulation and AI-driven hologram technology, ImmersionX created engaging experiences that demystify financial concepts while showcasing the potential of future banking innovations.
Result
These experiential solutions not only effectively communicated financial concepts but also demonstrated the potential of future banking technologies, paving the way for enhanced customer engagement and understanding in the financial sector.
Client
Accenture
Date
March, 2020
Location
Bengaluru, India
Services
Business consulting, market research, experiential solution design
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