AUDI MULTITACTION - IMMERSIONX TECHNOLOGIES LLP

Audi

MultiTaction Solution

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At the Unconference event in Jaigarh Fort, Audi aimed to showcase the true potential of the newly launched Audi R8 V10 Plus. Leveraging MultiTaction, a Multi-Touch and Multi-User platform, our creative team crafted an immersive experience enabling car enthusiasts to explore the car’s features in a never-before-seen way.

Challenge

The challenge was to create an innovative and engaging showcase for the newly launched Audi R8 V10 Plus, providing car lovers with an interactive experience that goes beyond traditional methods.

Concept

Our concept centered around utilizing MultiTaction technology, incorporating features like QR Marker Code recognition and an IR Pen. Users placed specific codes on a table at the stall to explore different features and specifications of the car, presented through captivating visuals and 3D graphics.

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Solution

The implementation of MultiTaction technology allowed users to interactively learn about the Audi R8 V10 Plus by placing codes on the table. The platform showcased the car’s features with visually appealing designs and 3D graphics, creating a novel and overwhelming experience for attendees.

Result

The MultiTaction-powered showcase at Jaigarh Fort’s Unconference garnered widespread acclaim. Car enthusiasts were treated to an unprecedented interactive experience, elevating their understanding of the Audi R8 V10 Plus and establishing Audi as a pioneer in leveraging cutting-edge technology for automotive showcases.