Mercedes E-Class: A 3D dive into luxury

3D presentation for Mercedes

When the Museum of Solutions, JSW, sought to develop an advanced, immersive educational space for children, they approached ImmersionX for expertise in designing interactive exhibits that combined education with engagement. We were tasked with creating a series of exhibits for the Discover Floor that would transform traditional learning into an interactive, hands-on experience. 

Client

Mercedes 

 

Services  

3D Content development

 

Year

2016

When Mercedes-Benz wanted to make a splash with their new E-Class, they knew they needed something beyond the usual launch event. They turned to us to create a digital experience that would not just show off the car’s upgraded features but make them come alive. We crafted a mesmerizing 3D model that let everyone see and interact with the E-Class in a whole new way, transforming the launch from a simple reveal into a breathtaking visual journey.

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The challenge

Mercedes-Benz needed a way to make their E-Class reveal stand out. The goal was to present the car’s new features in a way that was fresh and captivating, far beyond the usual static displays. Our task was to create a visually engaging 3D experience that would draw people in and highlight the car’s innovations in a way that left a lasting impression.

Design to reality

Our team pulled out all the stops to build an awe-inspiring 3D model of the E-Class. From interactive touchpoints to high-definition visuals, we ensured every detail of the car’s new features was brought to life in a mesmerizing digital experience. The CEO’s presentation became an interactive journey, giving everyone a front-row seat to the future of luxury driving.

The impact

The event wasn’t just a car launch; it was a digital spectacle. Guests explored the E-Class like never before, interacting with its features in a way that sparked excitement and left a lasting impression. The buzz around the launch skyrocketed, setting a new standard for automotive reveals. 

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