ImmersionX stepped in with an Augmented Reality (AR) application that transformed Accenture’s demonstration capabilities. Users could scan a miniature city model, overlay relevant data, and showcase various solutions with the help of AR. However, what made the app stand out was its flexibility—it allowed presentations without the physical model by offering both model and surface tracking capabilities.  

This meant that digital components could be superimposed on virtually any scanned surface, expanding the usability of the application. To further enhance engagement, a larger display was integrated into the setup. This provided an enriched experience, enabling viewers to access detailed content and stories as they interacted with the digital model.