Accenture unlocks smart city solutions with AR innovation

When the Museum of Solutions, JSW, sought to develop an advanced, immersive educational space for children, they approached ImmersionX for expertise in designing interactive exhibits that combined education with engagement. We were tasked with creating a series of exhibits for the Discover Floor that would transform traditional learning into an interactive, hands-on experience. 

Client

Accenture

 

Services

AR Application development 

Content development 

 

Year

2023

Accenture needed a more versatile and interactive way to showcase its IoT-based solutions. The existing setup, which required a physical miniature city model for demonstrations, limited the flexibility and accessibility of the presentations. They turned to us for an innovative solution that could overcome these challenges.

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The challenge

The primary hurdle was the reliance on a physical city model, which made demonstrations less adaptable and difficult to scale. Accenture wanted a way to present its solutions that would offer the same level of interactivity, but without being tied to a physical object, allowing for a more dynamic presentations. 

Design to reality

ImmersionX stepped in with an Augmented Reality (AR) application that transformed Accenture’s demonstration capabilities. Users could scan a miniature city model, overlay relevant data, and showcase various solutions with the help of AR. However, what made the app stand out was its flexibility—it allowed presentations without the physical model by offering both model and surface tracking capabilities.  

This meant that digital components could be superimposed on virtually any scanned surface, expanding the usability of the application. To further enhance engagement, a larger display was integrated into the setup. This provided an enriched experience, enabling viewers to access detailed content and stories as they interacted with the digital model. 

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The impact

Accenture’s new AR-based solution opened more versatile ways to present their IoT applications, no longer constrained by the physical limitations of a model. This allowed for greater reach and impactful presentations, regardless of the environment, making it easier for the company to connect with clients and showcase their solutions in a dynamic and engaging way. 

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