Revving up excitement for the Nissan Patrol
We designed and developed an iOS app to showcase the Nissan Patrol’s features at its 2024 Middle East launch.Â
When the Museum of Solutions, JSW, sought to develop an advanced, immersive educational space for children, they approached ImmersionX for expertise in designing interactive exhibits that combined education with engagement. We were tasked with creating a series of exhibits for the Discover Floor that would transform traditional learning into an interactive, hands-on experience.Â
Client
Nissan
Services
Application development
Year
2024
Nissan wanted to make an impression at the 2024 launch of their new Patrol in Middle East. They needed an innovative way to highlight the car’s features and engage visitors at the event. We were tasked with developing an app that would give attendees an interactive experience, allowing them to explore the vehicle’s capabilities right at the launch.Â
The challenge
Nissan needed a solution that could provide an engaging and immersive experience for a wide audience. The challenge was to showcase the car’s features in a way that was interactive and user-friendly while fitting seamlessly into the environment. The app had to be accessible across multiple points at the event and deliver a smooth, informative experience to every visitor.Â
Design to reality
We designed and developed an iOS app that offered a comprehensive look at the Nissan Patrol’s features. Placed strategically at various points through the app allowed visitors to explore the car’s interior, exterior, and performance specs with ease. From advanced safety features to luxury interior options, users could dive into detailed descriptions and visuals, enhancing their connection to the vehicle.
The impact
The app created an interactive space for Nissan’s potential customers to engage with the Patrol in a dynamic way. Visitors at the launch were able to explore the car’s features at their own pace, gaining a deeper understanding of its capabilities. It elevated the event experience and helped Nissan effectively showcase the Patrol’s innovations, driving interest and engagement throughout the launch.Â
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