Siemens Lights Up Elecrama 2023

Immersive exhibit design for Siemens at Elecrama 2023

When the Museum of Solutions, JSW, sought to develop an advanced, immersive educational space for children, they approached ImmersionX for expertise in designing interactive exhibits that combined education with engagement. We were tasked with creating a series of exhibits for the Discover Floor that would transform traditional learning into an interactive, hands-on experience.

Client

Siemens

Services

Concept development

Prototyping

Interactive walkthrough

Application development

Year

2023

After a standout event with Siemens at Elecrama 2019, we were thrilled to elevate their presence once again for Elecrama 2023. This time, we transformed their booth into an immersive journey that pushed the boundaries of technology, creating an unforgettable experience for attendees.

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The challenge

Siemens returned to Elecrama after a three-year hiatus, aiming to make a bold statement. The challenge was to break away from the conventional and deliver a standout experience that would captivate and engage visitors in a crowded and competitive event.

Design to reality

To achieve this, we conceptualized an immersive walkthrough tunnel entirely constructed from LEDs. This high-tech tunnel featured eight interactive screens where visitors could explore Siemens’ products. At the tunnel’s end, a curved screen displayed additional product information, controlled through a custom app. Our team handled everything from initial concept development to content creation and final execution, ensuring a seamless and innovative showcase.

The impact

The Siemens booth at Elecrama 2023 captivated attendees with its futuristic design and interactive elements. The immersive tunnel successfully showcased Siemens’ latest technology and reestablished the brand as a leader in innovation.

The event was a resounding success, marking a triumphant return for Siemens and setting a new standard for immersive experiences in the industry.