Exploring the future of defence with L&T’s immersive exhibition experience

Built 3 interactive exhibits for L&T Defence

When the Museum of Solutions, JSW, sought to develop an advanced, immersive educational space for children, they approached ImmersionX for expertise in designing interactive exhibits that combined education with engagement. We were tasked with creating a series of exhibits for the Discover Floor that would transform traditional learning into an interactive, hands-on experience. 

Client

L&T Defence


Services

Concept development 

AR app development 

MultiTaction app development 

Booth development 


Year

2018

When L&T Defence set out to showcase their latest advancements at the Defence Expo, they wanted more than just a display—they aimed to immerse visitors in their world. Our challenge was to create a dynamic experience that would not only inform but also captivate, turning every visitor into an active participant in exploring the future of defence technology.

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The challenge

L&T Defence needed an exhibition space that broke away from the norm. They wanted something that didn’t just tell the story of their innovations but allowed visitors to interact with them. The goal was to design an experience that was as sophisticated and forward-thinking as the technology it presented, making the complex details of defence products accessible and engaging to everyone who walked through their booth. 

Design to reality

We began by conceptualizing a multi-sensory experience that would allow visitors to interact with L&T’s cutting-edge technology on a whole new level. At the core was a multitouch table, optimized for 3D content. This solution enabled users to navigate through L&T’s product offerings with simple gestures, making the exploration of complex systems intuitive and visually rich.  

To elevate the experience further, we integrated a rotoscope AR system. This allowed visitors to virtually deconstruct L&T’s naval submarine, revealing its intricate internal architecture. The AR setup provided a hands-on exploration of engineering precision, transforming passive observation into a dynamic learning experience.

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The impact

The Defence Expo was a resounding success for L&T Defence. Visitors walked away with more than just a brochure; they left with a deep understanding of L&T’s technological prowess and a memorable experience that set the company apart from its competitors.   

The multitouch table and AR solution didn’t just showcase products—they told a story of innovation, precision, and forward-thinking. In doing so, L&T Defence solidified its reputation as a leader in the defence technology space, creating an exhibit that has stuck in the hearts of many. 

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