From brochure to experience: What we built for Hettich

When the Museum of Solutions, JSW, sought to develop an advanced, immersive educational space for children, they approached ImmersionX for expertise in designing interactive exhibits that combined education with engagement. We were tasked with creating a series of exhibits for the Discover Floor that would transform traditional learning into an interactive, hands-on experience. 

Client

Hettich

 

Services

Content creation 

Application Development

Hardware

 

Year

2025

When Hettich approached us, they came with a clear request, to move beyond traditional product brochures. They wanted to know how they could demonstrate the value of premium hardware when customers can’t even experience it in context.

The challenge

Hettich creates a world-class range of hardware solutions, but their tradeshow presence told only half the story. Visitors could examine individual hinges and drawer systems, review technical specifications, and watch isolated demos. But what they couldn’t do was understand how these components would enhance their homes.   

The real challenge was to create a space where form, function, and imagination could meet, where potential buyers could truly grasp the value of each hinge, channel, or drawer system. 

Design to reality

We responded by creating a virtual 3D home on an object recognition table where visitors would use a marker to walk through different rooms and engage with Hettich’s products as they would in their own spaces.   

Each room was carefully designed to showcase the hardware in a natural setting. Each interaction was designed to feel natural, a kitchen cabinet opens to reveal the hardware inside; a wardrobe slides to show its internal system at work. And with each tap detailed product information unfolded without ever breaking the sense of immersion.  

To bring the engineering precision that sets Hettich apart, we integrated exploded CAD views that peeled back the product layers, revealing the thought and craft within. Users could easily explore different configurations and finishes on the fly, tailoring each product to their aesthetic or functional needs. But the journey didn’t end at exploration—visitors could save and have their shortlisted products emailed to them directly.  

The impact

The installation changed how customers engaged with Hettich’s products at their showroom. Instead of abstract feature discussions, conversations became specific, and application focused, something that they lacked before.   

The experience was a massive success and helped bridge the gap between technical excellence and practical value for the customers, because at the end of the day, that’s what the customer is going to want.   

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