Step into Tata's world of wow

Experience center design and execution

Client

TATA Communications

 

Services

Concept development  

Spatial Design  

AV design  

Hardware installation 

Content Development  

Software Application Development 

Project Execution  

AMC Support  

 

Year

2022

When Tata Communications wanted to transform how they connect with their clients, we took on the challenge to design a space that would do more than just talk about their technology—it would let visitors experience it. We built an interactive experience centre at their Mumbai office that brought their industry solutions to life, both in-person and virtually. 

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The Challenge

Tata Communications needed more than just a showroom. They wanted an immersive space where clients could truly understand the value of their solutions—from IoT to cloud services. The goal was to make every interaction personal and engaging, while also showcasing their versatility across industries. 

Design to reality

We designed an environment that merged the physical and digital worlds. Using Fuze and a cloud-hosted CMS, we made sure the content adapted to each visitor, creating a customized journey. Whether it was about security solutions or mobility services, the experience was smart, intuitive, and constantly evolving based on who was walking through the door (or logging in remotely). 

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The Impact

The result? Tata Communications now has a powerful tool that makes every client interaction count, Curating bespoke installations for every communication touchpoint. Existing relationships have grown stronger, new business opportunities have flourished, and sales cycles have shortened. The experience center isn’t just a showcase—it’s a game changer. 

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