HCL showcases legacy and innovation through immersive Experience Centre

Q: What is the purpose of HCL’s immersive Experience Centre?

The HCL Immersive Experience Centre showcases the company’s legacy and innovation through interactive exhibits, demos, and immersive storytelling, helping visitors understand HCL’s solutions and capabilities.

Q: How is the Experience Centre structured?

The centre is organised into themed zones — each focused on technologies, client stories, and hands-on demos — combining physical installations with digital interactives to guide visitors through HCL's offerings.

Q: What technologies are used to enhance visitor interaction at the centre?

Visitors interact via AR/VR demos, multi-touch displays, projection mapping and IoT-enabled exhibits that respond to user input, plus data-driven visualisations that demonstrate real use cases.

Q: What impact has the Experience Centre had since its launch?

Since launch, it has been used for client demos, internal training, and events — improving engagement, speeding up sales conversations, and delivering measurable increases in client demo conversion rate.

Experience center design and execution

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Client

HCL

Services

Concept development

Spatial Design

AV design

Hardware installation

Content Development

Software Application Development

Project Execution

AMC Support

Year

2020

When HCL, a leading tech giant in India, wanted to highlight its legacy and cutting-edge technology solutions, they turned to us at ImmersionX. Our task was to create an immersive digital experience centre that would bring HCL’s journey to life, immersing visitors in the company’s rich history while showcasing their innovations both in India and on the global stage.

The ChallEnge

The challenge was to craft a first-of-its-kind experiential environment design centre for HCL that combined historical storytelling with advanced tech displays. We had to ensure the space showcased HCL’s tech evolution and offered an engaging platform where users could explore both their past and present achievements.

Design To Reality

We designed four distinct zones, each focused on showcasing HCL’s legacy and innovation.

Timeline Zone: This zone featured an interactive multitouch table, offering visitors the freedom to explore HCL’s journey. Users could select specific milestones to dive into detailed information at their own pace.

People Zone: Here, we used a dynamic screen to highlight HCL’s leadership. Visitors could click on any leader’s image, prompting a pop-up with key details and insights about their role and impact on the company.

Product Zones: We introduced interactive pods that allowed visitors to explore HCL’s tech offerings. By engaging with these pods, they could browse through services and solutions in a hands-on manner.

To ensure seamless interaction across all zones, we implemented Fuze, our custom-built CMS. This system provided a streamlined interface, facilitating smooth functionalities for all exhibits. With this tech foundation, the installation balanced both innovative technology and practical design, offering an engaging and educational experience.

The Impact

HCL’s experience centre has since become a hub for events, training sessions, and visitor tours. With ImmersionX’s back-end support, the centre remains a go-to destination for a deep dive into HCL’s world, offering an experience that leaves a lasting impression on everyone who walks through its doors. The result is a space that meets HCL’s goals and exceeds them, proving that we at ImmersionX can bring any vision to life.

What is the purpose of HCL’s immersive Experience Centre?

HCL’s immersive experience centre in India showcases HCL’s legacy and technological innovations. It allows visitors to explore the company’s history, leadership, and cutting-edge tech solutions in an interactive environment.

How is the Experience Centre structured?

HCL’s immersive customer experience center in India is divided into four distinct zones:

Timeline Zone: An interactive table for exploring HCL’s milestones.
People Zone: A dynamic display highlighting HCL’s leadership.
Product Zones: Interactive pods for hands-on exploration of HCL’s technology offerings.
CMS Integration: Powered by Fuze, a custom-built system for seamless interaction across all exhibits.

What technologies are used to enhance visitor interaction at the centre?

As a leading immersive experience company in Mumbai, we have added several solutions. The centre uses interactive multitouch tables, dynamic screens, and hands-on product pods. The Fuze CMS ensures smooth operation and an immersive interactive experience across all zones.

What impact has the Experience Centre had since its launch?

The centre has become a hub for events, training sessions, and visitor tours. It provides an educational and memorable experience that highlights HCL’s journey and innovations.