Take an interactive spin with Audi

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Client

Audi

 

Year

2017

When Audi decided to unveil the power and precision of their new R8 V10 Plus, they sought a showcase as thrilling as the car itself. Partnering with a leading digital experience agency, we created an experience at the historic Jaigarh Fort during the Unconference event that matched the car’s adrenaline-fueled spirit—one that allowed car enthusiasts to explore the R8 V10 Plus in a way they’d never imagined. 

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The Challenge

How do you give car lovers an experience that matches the thrill of sitting behind the wheel of a supercar? Our challenge was to craft an interactive showcase that brought the Audi R8 V10 Plus to life, making its advanced features and raw power something you could feel, not just see. 

Design to Reality

To truly immerse visitors in the Audi R8 V10 Plus experience, we utilized MultiTaction technology, a sophisticated platform designed to make digital interactions engaging and intuitive. This Multitouch technology allowed attendees to place QR codes on an interactive table, instantly triggering 3D visuals of the car’s features, from engine details to performance stats. 

The goal was not just to display data, but to offer a hands-on interaction. By engaging with the car’s design and mechanics directly on the table, visitors gained a clear, in-depth understanding of what sets the R8 V10 Plus apart, transforming a simple demo into a tactile, memorable experience. 

This technology provided more than just visuals; it empowered users to explore the car’s inner workings and craftsmanship at their own pace, making the process both educational and exciting without overwhelming them with unnecessary details 

The Impact

The showcase was a hit, drawing crowds and creating buzz far beyond the event. Audi fans and car enthusiasts left with more than just information—they left with a genuine sense of connection to the R8 V10 Plus, all thanks to an experience that was as exhilarating as the car itself. 

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