Bringing Grohe’s shower experience to life

Interactive experience in a Grohe store in Singapore

When the Museum of Solutions, JSW, sought to develop an advanced, immersive educational space for children, they approached ImmersionX for expertise in designing interactive exhibits that combined education with engagement. We were tasked with creating a series of exhibits for the Discover Floor that would transform traditional learning into an interactive, hands-on experience. 

Client

Grohe

 

Services

Concept design  

Content creation   

Technology integration  

VR app development   

VR cave simulation 

 

Year

2016

When Grohe approached us, they had a unique challenge: how could they let customers truly experience their shower systems without a physical setup? The solution needed to be immersive, realistic, and above all, practical. That’s where we came in. 

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The challenge

Grohe’s shower systems are all about precision and experience, but showcasing this without a physical model was nearly impossible. They needed something that went beyond brochures and video demonstrations—something that could give customers the sensation of being in the shower, feeling the water patterns, and adjusting them in real time. 

Design to reality

We began by precisely mapping the dimensions of a standard bathroom to create an authentic user experience. Using Virtual Reality (VR) technology, we developed a realistic simulation that combined headgear and a 360-degree app to immerse users fully. The innovative aspect of this project lay in its interactivity: users could choose any Grohe shower system, and the simulation would instantly show how the water flowed and dispersed, providing a highly visual, lifelike experience. 

 

To enhance engagement, we incorporated a controller that allowed users to adjust the water flow and experiment with various settings and fittings, giving them complete control over their virtual shower experience. This VR setup gave customers a hands-on feel, without physically being in a bathroom. The focus was on accuracy, allowing users to experience Grohe’s shower systems in a seamless, intuitive way. 

 

The impact

The result was nothing short of transformative. Users stepped into a virtual space, donned 3D glasses, and immediately felt the difference. They could try out various shower heads, tweak the water flow, and see the effects instantly—all without leaving the room. Grohe’s sales team had a powerful new tool that made a significant impact, leading to increased customer engagement and satisfaction. 

In the end, we didn’t just solve Grohe’s problem; we set a new standard for how products like these can be showcased. This project solidified our partnership with Grohe and opened new possibilities for the future of experiential marketing. 

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