Experience design & innovation with MIND

Spatial design and walkthrough

When the Museum of Solutions, JSW, sought to develop an advanced, immersive educational space for children, they approached ImmersionX for expertise in designing interactive exhibits that combined education with engagement. We were tasked with creating a series of exhibits for the Discover Floor that would transform traditional learning into an interactive, hands-on experience. 

Client

Motherson Sumi (MIND)

 

Services

Conceptualisation  

3D visualisations  

Spatial Design  

AV Design 

 

Year

2021

When MIND set out to redefine how they communicate their vision, they approached us with an exciting challenge: to create an immersive walkthrough for the MIND experience centre that would engage visitors and showcase their innovative spirit. Our team was ready to turn their ideas into a captivating reality through interactive touchpoints and stunning digital art installations. 

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The challenge

Translating MIND’s ambitious vision into a cohesive experience was no small feat. We needed to strategically weave technology and digital art throughout various sections of the centre, ensuring each element captured visitors’ attention while clearly conveying MIND’s core message. 

Design to reality

We embraced a collaborative approach, brainstorming innovative solutions that would bring MIND’s vision to life. Our concept focused on storytelling through technology and digital art, enhancing every area—from the outer façade, innovation centre, history and legacy walkway to the executive briefing centre. Each installation was tailored to its space, creating a seamless narrative journey that resonated with visitors and showcased the futuristic appeal of MIND. 

The impact

The result is an immersive walkthrough that not only highlights MIND’s technological innovations but also elevates visitor engagement to new heights. Each interaction leaves a lasting impression, reinforcing MIND’s status as a leader in the tech industry. With this experience, visitors don’t just see technology—they feel its potential, solidifying MIND’s message in a memorable way. 

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