How collaboration shaped experience at WNS
Built an experience centre for WNS in Pune
When the Museum of Solutions, JSW, sought to develop an advanced, immersive educational space for children, they approached ImmersionX for expertise in designing interactive exhibits that combined education with engagement. We were tasked with creating a series of exhibits for the Discover Floor that would transform traditional learning into an interactive, hands-on experience.
Client
WNS
Services
Experience centre design
Conceptualisation
AV Design
Content development
Software app development
Installation design
Spatial design
Interaction design
Year
2020
WNS, a global giant in business process management, wanted to make their backend processes shine—but they needed something extraordinary to do it. Enter ImmersionX with a game-changing solution: the WNS Experience Centre. This isn’t just a presentation space; it’s a fully immersive, customizable experience that combines cutting-edge tech with a user-driven approach, all powered by our innovative Digital Toolkit (Fuze) app.
The challenge
Presenting complex backend processes in a way that’s both clear and captivating is no small feat—especially when it comes to spotting and explaining those tricky anomalies. WNS needed a solution that could tackle these challenges head-on while leaving a lasting impression on every client who walked through their doors.
Design to reality
We knew this had to be more than just another display—it had to be an experience. So, we built the WNS Experience Centre around the idea of a journey. Clients start in the Welcome Zone, where the stage is set. Then, they move into the Co-creation Zone, where the magic happens. Here, the Fuze app lets them control everything, from content to visuals, right from a touch screen.
They can even collaborate using our MT Canvus and Digital Whiteboard, making the entire experience interactive and tailored to their needs. Finally, the Lounge Area offers a sleek space for discussions and decisions, wrapping up the journey on a high note.
The impact
The WNS Experience Centre didn’t just meet expectations—it blew them out of the water. Clients now walk away not just informed but inspired, having interacted with content in a way that’s both meaningful and memorable
ImmersionX didn’t just create a presentation space—we crafted an experience that redefines how business processes are showcased. And the WNS Experience Centre is a testament to our ability to take on any challenge and deliver something truly exceptional.
It’s not just about showing what WNS does; it’s about making sure every client leaves with a clear, powerful understanding of the value WNS brings to the table.
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