An object recognition-based interactive showroom that helped customers visualize furniture fittings in realistic environments.
Hettich wanted to move from traditional product brochures to help its customers understand its products.
They wanted to know how they could demonstrate the value of its products by:
ImmersionX created an interactive virtual showroom using immersive 3D visualization and object recognition to bring Hettich products to life in realistic home environments. Visitors used physical markers to explore virtual kitchens, wardrobes, bedrooms, and living spaces, enabling them to open kitchen cabinets and experience precision-engineered hinge systems, operate sliding wardrobe doors through realistic motion simulations, interact with drawer systems showcasing smooth movement and durability, and explore products within fully furnished residential environments.
To deepen product understanding, users could select individual hardware components to access detailed specifications, exploded CAD visualizations, and engineering insights without interrupting the immersive journey.
Visitors could also customize finishes, compare product options, save preferred solutions, and instantly receive their selections via email for future reference.
The virtual showroom transformed Hettich’s product presentation through contextual, experience-led storytelling.
Customers could explore its products in realistic environments, gaining a clearer understanding of their functionality, craftsmanship, and design.
By combining immersive visualization, digital interaction, and contextual storytelling, ImmersionX simplified technical communication and helped customers make more informed decisions.
