Immersive displays showcasing Motherson Sumi’s global evolution, technological advancements, and manufacturing prowess.
Motherson Sumi Infotech and Designs Ltd. (MIND) envisioned a flagship Experience Centre at its Greater Noida headquarters to showcase its global operations, technological leadership, and decades of innovation through an engaging visitor journey.
ImmersionX designed the visitor experience centre, developing the walkthrough journey across spatial planning, storytelling, content strategy, interactive concepts, and digital experiences.
The experience was designed to help customers, partners, investors, and government delegations explore MIND’s legacy, capabilities, global presence, and future vision through a cohesive and immersive journey.
ImmersionX designed the experience centre as a connected storytelling environment, bringing MIND’s brand, innovation, and global journey to life through immersive experiences.
At its centre was the Digital Tree of Innovation, a large-scale interactive installation celebrating MIND’s growth and long-standing partnership with Suzuki since 1982.
The experience included:
Every touchpoint simplified complex business narratives while encouraging meaningful engagement through immersive visual and interactive experiences.
The experience centre was envisioned as a strategic platform for executive briefings, customer engagement, investor presentations, and global partner interactions.
More than a corporate showcase, the ImmersionX designed experience was conceptualized to bring MIND’s values, innovation, and global impact to life through connected storytelling and immersive experiences.
