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Project details

Making solution design more interactive, insightful, and human.

Reinventing workflow planning for Accenture

LOCATION
Bangalore
CLIENT
Accenture
SERVICES
Interactive Solution Mapping
Data Visualization & KPI Mapping
Workflow & Business Process Modelling
Software Development
CMS Design
Interactive Thinking, Real Impact

At Accenture, the primary objective of organizing solution mapping workshops is to enhance customer engagement and make the process more collaborative and interactive. One of the key challenges in achieving this was finding effective ways to actively involve customers in co-creating solutions. To address this, Accenture, in collaboration with ImmersionX, developed a smart modelling touch-based interactive workspace experience powered by MultiTaction technology, leveraging advanced touch interaction and marker recognition capabilities. 

Map It. Model It. Make It.

The Smart Modelling Workspace enables users to design workflows and solution roadmaps in real time through a highly intuitive, hands-on interface. Physical markers used in block models represent key aspects of business processes, allowing users to manipulate and connect them on a digital tabletop interface that blends physical interaction with digital modelling. The system is structured around a hierarchical framework consisting of: 

  • North Stars: Users define or select strategic objectives aligned with organizational goals. 
  • Value Themes: Each North Star is mapped to 2–3 value themes, selected from a predefined library or created based on specific business needs.  
  • Value Levers: Users identify relevant initiatives or levers that help drive desired outcomes and execution focus. 
  • KPIs: Either taken from a common pool of data or tailored to suit individual business needs. 

Connecting Strategy to Outcomes

The Smart Modelling Workspace experience makes complex solution models easier to understand and explore. 

The experience helps increase stakeholder participation, simplify complex processes, strengthen collaboration, and accelerate consensus, enabling teams to generate clearer insights and build better solutions together. 

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