Holographic AI Assistant Experience for DEWA

Project details

AI-powered conversations, life-sized holographic interactions, and enterprise knowledge systems for next-generation customer engagement.

LOCATION

Dubai

CLIENT

DEWA

SERVICES

AI Integration
Software Development
Content Development

Transforming Public Engagement Through AI

As the sole provider of electricity and water services in Dubai, the Dubai Electricity and Water Authority (DEWA) continually invests in emerging technologies to enhance customer experience and public engagement.

Its AI-powered virtual assistant, Nora, already supported customers through digital kiosks and conventional interfaces. However, DEWA wanted to evolve the interaction beyond screens by creating a more natural, engaging, and memorable way for customers to communicate with AI in public spaces.

The experience was designed to:

Humanize AI-powered customer interactions
Simplify complex utility and energy information
Deliver accurate, enterprise-controlled conversations
Increase customer engagement across public locations
Demonstrate the future of AI-enabled citizen services

Creating a Life-Sized Holographic AI Experience

ImmersionX (IMX) transformed Nora into an interactive, life-sized holographic assistant using its BeamBoxx Holographic Display System, combining conversational AI, immersive visualization, and enterprise knowledge management.

Nora welcomed visitors, answered questions naturally, and remained aligned with DEWA’s customer service framework.

The experience featured:

BeamBoxx Life-Sized Holographic Display creating a realistic digital human presence for customer interaction
Enterprise AI Knowledge Engine trained on structured DEWA service information, billing, sustainability initiatives, and customer support workflows
Intelligent Conversation Guardrails ensuring every interaction remained accurate, relevant, and aligned with approved utility services
Real-Time Holographic Communication enabling live presentations and remote interactions through secure, low-latency streaming infrastructure
Public Experience Design optimized for high-footfall environments to maximize visibility, engagement, and ease of interaction

The platform combined three integrated layers- AI Conversation Intelligence, Holographic Experience Delivery, and Enterprise Control Systems to create interactions that felt natural while maintaining operational accuracy and reliability.

Redefining Customer Engagement Through Holographic AI

The holographic Nora experience transformed traditional kiosk interactions into engaging, natural conversations, helping visitors better understand DEWA’s services, billing, sustainability initiatives, and support processes.

By combining conversational AI, holographic technology, real-time communication, and immersive design, ImmersionX created a trusted, enterprise-grade digital assistant for public spaces.

The experience showcased how AI and spatial computing can redefine citizen engagement and position DEWA at the forefront of AI-driven innovation.